In its second year working with German pneumatics manufacturer Norgren GmbH, Ark has created a campaign for 2009 that will bring a splash of glamour to the pages of trade and technical magazines. Top international model Veronika Vosecka is the face of the ‘Lets Talk’ campaign created by Ark. The challenge was to create a campaign that attracted attention and then communicated technical information to potential buyers. Working with international fashion photographer Alfred Särchinger, who is based in Italy, a photo shoot was arranged in Germany and the whole event was videoed by film and TV producer Martin Müller. The campaign will run throughout 2009 using advertisements, direct mail, Internet marketing and special events. It was launched at a kick-off event at the Palace St. George, Mönchengladbach, attended 120 members of the Norgren sales team, strategic partners and representatives of the trade press. The Lets Talk campaign grew from a design theme that Ark produced for the Norgren exhibition stand at the Motek exhibition, held in Stuttgart last September.
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