NCH is an American company with a global network providing a wide range of cleaning and hygiene solutions. They identified a market opportunity to introduce a range of cleaning produce to be sold through cash and carry wholesalers to small food retail businesses, such as restaurants, bars, fast food outlets and delicatessens.
Ark was asked to create a brand identity for a range of products called Genie and then apply the branding across all promotional vehicles, from labels for various sizes of containers to an extensive range of point of sale material. The Genie brand has now rapidly established itself as a favourite with many food businesses.
