In its second year working with German pneumatics manufacturer Norgren GmbH, invited Ark to create a new theme for a marketing campaign that would brings a splash of glamour to the pages of trade and technical magazines.
The challenge was to create a campaign that attracted attention and then communicated technical information to potential buyers.
The ‘Lets Talk’ campaign created by Ark was launched at a kick-off event at the Palace St. George, Mönchengladbach, attended by 120 members of the Norgren sales team, strategic partners and representatives of the trade press. It featured top international model Veronika Vosecka who was chosen as the face of Norgren and will be seen throughout the duration of the campaign, featuring in all advertisements, direct mail, internet marketing and special events. |
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