Retford-based Transdek design and manufacture innovative warehouse loading equipment that is not only dramatically cutting transport costs for such companies as Boots and Tesco, but can also make a big environmental impact by moving more goods in fewer trucks.

Ark was asked to create a campaign that would spread the word about the revolutionary new logistics system to retailers and transport companies. Starting point for the campaign is a series of advertisement for the trade and technical press that features comparisons between different animals and birds to emphasis the dramatic differences that using Transdek equipment can make.

The ‘Spot the difference’ campaign uses the animals to attract attention, as well as illustrating the considerable advantages of useing Transdek’s double deck loading systems.

View Transdek Campaign    
View Transdek Presentation